DENVER - The folks at Walden Media figured they really arrived when the irreverent comedians of "Saturday Night Live" did a rap called "Lazy Sunday — The Chronic of Narnia." SNL's Andy Samberg and Chris Parnell map out a faux hip plan to sneak cupcakes into a theater showing of "The Chronicles of Narnia" in a skit that was a huge hit online. It also drew belly laughs from Walden executives. "That's when I knew we had reached a new level," Walden co-founder Michael Flaherty says. On the heels of the successful "Chronicles of Narnia" film epic last year, Walden is moving into a new phase by not only starting a book publishing arm but exploring a potential joint venture or partnership with studios. [More]