News for Oct. 30, 2005

North Pole's out; Narnia's in

10/30/05, 10:28 am EST - Xoanon

Most years, shopping malls decorate to look like the North Pole. But this year, a Mecklenburg mall is aiming more for Narnia. Northlake, the newly opened center at Interstate 77 and W.T. Harris Boulevard, is one of 11 malls owned by Taubman Centers Inc. that will be decorated with scenery from the Disney film "The Chronicles of Narnia: The Lion, the Witch and The Wardrobe," set for release Dec. 9. Malls have embarked on smaller-scale film promotions before, and corporate sponsorships aren't unusual. But industry experts say it's rare for a shopping center to focus most of its holiday decorations on a single film. [More]