News for Oct. 12, 2005

Marketing of 'Narnia' Presents Challenge

10/12/05, 10:24 pm EST - Xoanon

LOS ANGELES, Oct. 11 - With two months to go before the release of its big-budget film "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," the Walt Disney company wants very much to whet audience appetites by placing music from the soundtrack on radio and music-video channels. But Disney's tricky marketing strategy for "Narnia" - which includes aggressively courting Christian fans who can relate to the story's biblical allegory while trying not to disaffect secular fans - is particularly tricky when it comes to music. [More]