News for Mar. 27, 2005

Disney markets ‘Chronicles of Narnia' to evangelicals

3/27/05, 11:38 am EST - Xoanon

In a marriage of modern mythmakers, the Walt Disney Co. is marketing a film based on C.S. Lewis' "The Chronicles of Narnia.'' And in doing so, Disney will take a page from Mel Gibson's "The Passion of the Christ.'' "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe,'' based on Lewis' novel for children and Christian allegory, will be released Dec. 9. For Disney, the Christian marketing campaign represents a sharp break with corporate policy. Apart from Disney World's annual Nights of Joy concerts, the film is the company's first undertaking with the religious community. For some evangelical leaders, it represents the effective end of their Disney boycott. [More]